It took 42,54 seconds to Olympic champions Olivia Borlee and Elodie Ouedraogo to win their Gold Medal at the Olympic Games in Beijing 2008 in the 4x100 women’s relay Track & Field. The Belgian athletes had a long successful international career as runners and together they reached the top in the world of sports, leading to them now joining forces again to make their fashion label 42|54 another success story. As the name suggests, their label 42|54 launched in 2016 has been named after their national record and the time in which they wrote a tiny piece of Belgian history.
42|54 prides itself in only using 100% sustainable fabrics (mostly from recycled plastic) and strives to provide their customers high quality garments produced in an honest environment.
Sharing the same values, visions of sports and performances, and the same appealing for design and esthetics, SQUAD and 42|54 are joining forces to bring minimal design, sharp details and esthetic into the world of sport. With this first small capsule collection, the two Belgian Brands want to provide their customers with high quality and styling sportswear that gives you the right energy to work out, achieve your own purposes and feel comfortable with your own body.